TyPark wine bottle candle featuring Domaine La Garrigue's Vacqueyras. Scent is Peach Sangria, crisp, light, summery |
Scent is a direct connection to memories and is considered to be the strongest memory trigger of all the senses. When working with retailers I'm often asked what is your best smelling scent. The best answer I can provide is what sells the best. I can't even tell you why. I can't even promise that you will agree the scent is nice. I even have to suspend my opinion because, as a guy, I have a completely different smell palette and I know most candles are bought by women. Everyone is unique in regard to what invokes a favorable memory.
Broad generalizations about men's and women's favorite scents for the most part should not be a surprise. Women enjoy floral, herbs, spices, while guys lean towards foods, musky, woody, pipe/cigar scents. I've encountered some women who prefer pumpkin pie over periwinkle, and men who like lavender over leather. I attribute this to the power the smell has to stir up some found memory. For the woman maybe its time spent in her granny's kitchen, and the guy the long, lost subject of his admiration. Regardless, scent is a powerful motivator to buy the candle.
TyPark wine bottle candle featuring Riondo filled with a Chardonnay scent. The candle doesn't need to match the label, but we can. |
How are wine and candles connected? Like candles, wine has a scent, called a bouquet or nose, and of the features or aspects of wine I'd say it was the most important, as it is hard to enjoy a glass of stinky wine. We agree that the most important thing about wine will always be the wine in the bottle. But once that bottle is empty, what matters most is the memories that were created while enjoying the wine. One way to keep that memory alive is to create the subconscious connection with a customer's existing favorable smell memory and your label or wine bottle.
TyPark wine bottle candles featuring La Crema filled with Mediterranean Fig scent. |
If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com. We offer many scents, seasonal and regular and a variety of jars and containers including recycled wine bottles.
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