Wines Have A Nose, Candles Have A Smell

TyPark wine bottle candle featuring Domaine
La Garrigue's Vacqueyras.
Scent is Peach Sangria, crisp, light, summery

What do all men, women and children do when encountering an unlit candle?  They pick it up and smell it.  I've witnessed this time and time again. They expect it to smell like something other than just wax. Easily the most important aspect of a candle is the initial unlit scent.  If it doesn't smell it might as well be a light bulb because a candle without a scent is just a light.

Scent is a direct connection to memories and is considered to be the strongest memory trigger of all the senses.  When working with retailers I'm often asked what is your best smelling scent.  The best answer I can provide is what sells the best.  I can't even tell you why.  I can't even promise that you will agree the scent is nice.  I even have to suspend my opinion because, as a guy, I have a completely different smell palette and I know most candles are bought by women.  Everyone is unique in regard to what invokes a favorable memory.

Broad generalizations about men's and women's favorite scents for the most part should not be a surprise.  Women enjoy floral, herbs, spices, while guys lean towards foods, musky, woody, pipe/cigar scents.  I've encountered some women who prefer pumpkin pie over periwinkle, and men who like lavender over leather.  I attribute this to the power the smell has to stir up some found memory.  For the woman maybe its time spent in her granny's kitchen, and the guy the long, lost subject of his admiration.  Regardless, scent is a powerful motivator to buy the candle.

TyPark wine bottle candle featuring Riondo
filled with a Chardonnay scent.  The candle
doesn't need to match the label, but we can.

Don't fear the scented candle.  Although scent is the most important and "powerful" motivator it doesn't mean you want a candle that overwhelms a room when it is unlit.  This is something we've worked very hard to control through proper wax mixtures and essential oil ratios.  The candle is supposed to throw its scent when heated or lit, not sitting on your shelf.  We have to often dispel the myth, especially with winery tasting rooms, of an unlit candle taking over the smell of a room.  A myth created primarily by the candle company with same name as we southerns affectionately refer to our northern brothers.  Its not true.  A properly made candle, while unlit will not interfere or invade the nose of your customers or effect the wine tasting experience.

How are wine and candles connected?  Like candles, wine has a scent, called a bouquet or nose, and of the features or aspects of wine I'd say it was the most important, as it is hard to enjoy a glass of  stinky wine.  We agree that the most important thing about wine will always be the wine in the bottle.  But once that bottle is empty, what matters most is the memories that were created while enjoying the wine.  One way to keep that memory alive is to create the subconscious connection with a customer's existing favorable smell memory and your label or wine bottle.

TyPark wine bottle candles featuring La Crema
filled with Mediterranean Fig scent.

TyPark Candles excels at providing wineries the means to make this connection.  By expertly and with an artistic eye for perfection we convert your wine bottles into a candle that smells awesome.  Customer buy the candles because of the scent and desire to own a keepsake of their wine experience. These wine bottle candles, while burning, fill the air with scents that make your customer happy, all the while functioning like a small billboard burning your wine's label and image on their subconscious and fusing the favorable memories.

If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com.  We offer many scents, seasonal and regular and a variety of jars and containers including recycled wine bottles.