Selling Wine to Women: The Eyes Have It - A Smart Woman's Words Shared

TyPark wine bottle candle, featuring
Gateway Vinho Verde.  Clean, crisp, friendly
label that will sit on a kitchen counter
months

If you want to sell more bottles of your wine you need to get the target market to pick your bottle up.

I normally wouldn't dare just cut an paste someone else's blog, but this hits the nail on the head as to why wineries, and wine merchants need what TyPark Candles does.  We create BRANDING opportunities.  By converting a wine bottle into a candle we create an opportunity for your wine label to be seen by many people, there by imprinting that image on the consumer's brain.  So the next time they are confronted with a wall of wines, they will at least be familiar with your label and pick it up.

A few Quotes from Joy's JOY of Wine post:

• "women (who purchase up to 70% of all wine)"
• "With over 10,000 wine labels in the U.S, wine marketers know they have only a couple of seconds to grab the shopper’s attention and entice them to pick up that bottle"
• "Women purchase wine for the taste, but also for appearance."

Joy's JOY of Wine: Selling Wine to Women: The Eyes Have It: There are so many elements that play a part in selling wine: vintage, producer, varietal, wine region and price. And...