Own A Business? Treat Your Customers Like a Lady

Do you own a business?  What is most important to your business?  I'd be surprised if "customers" weren't number one or near the top of your list.  No customers, no business.

Depending on your business there are certainly opportunities to thank your customers for being a customer when you do something for them: closing a sale, providing a service, delivering a product.  But what about acknowledging them randomly?  Do you ever do that?

You should treat your customers like a lady and thank them randomly, regardless if they are a lady or not.  Any woman will tell you getting flowers on their birthday, mother's day, or anniversary is nice, but never as nice as getting them some random time of the year.  Those are the times she remembers and is deeply touched by the gesture of a token gift.  Of course you better not forget the aforementioned occasions either.

Over the years we have worked with a lot of businesses to create a unique candle gift for the purpose of showing customer appreciation.  These are solutions that a customer will use and provide your company long term promotional exposure.  The benefit of a candle compared to say, a koozie, bobble head, golf balls, beach towel, or just about any other logo stamped item is that in order to use a candle you have to leave it out, and candles last a long time.  Also, I've touched on this in a previous blog, enjoyable smells create a positive subconscious association to your business.

So when should you give a gift?  To be truly random I'd say at least three months from the last transaction and every three months there after.  It's call "drip marketing".  Certainly send a thank you card or email right away, but three months out you want to jar the customer's memory.
Can't drip.  Okay, maybe you are not set up to remember to do something every three month.  Pick December.  There is a lot of gifts being exchanged then and a nice customer acknowledgement gift at this time fits the season.  You are most likely in the mind set of gifting and thinking of bringing joy to others at this time yourself, so adding your customer to the list to receive your joy is easy.

December is right around the corner.  Don't wait until after Thanksgiving to create that branded custom candle customer gift.  You need to start asking about it now.  Give us a call 404.213.0902 or email Stephanie@TyParkCandles.com to set up a consultation to create that one of a kind special candle gift.

If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com.  We offer many scents, seasonal and regular.