Cutting Wine Bottles - How We Do It...😆

All over the internet you can find  show-off videos and tutorials for cutting wine and various other bottles.  I'm here to tell you they are all WRONG!  Yep.  We have developed the most efficient process for cutting bottles to produce the best looking, smoothest edges of any cut bottle candles in the market. 

What Kind Of Wax Does TyPark Use?

A question we get a lot is,   “What kind of wax do you use for your candles?”  More often than not it is phrased in this manner, “Are your candles soy wax?”

    

We have nothing to hide, and fear no question about our product so we don’t mind the question, but the direct and simple response, “We use a soy-paraffin blend.”, we fear is not really getting at the root of the question.   So I wanted to elaborate.

What is the root of this question?  Well as best I can tell there is a theme or idea in the general public and neo-candle making world that soy wax is somehow the best wax.  Best wax for what you might ask. 

• Most would respond it is natural, since it is made from a plant, the soybean and hence better
• Some will respond it is cleaner, as in it doesn’t smoke   
• Others may even go so far as to state it is more ecologically friendly since it doesn’t come from crude oil

The reality, of these often stated reasons for soy wax’s superiority are just plan and simply wrong.  I don’t want to turn this into a research thesis and bore you to death so here are some quick facts about candle waxes straight from the association that represents the candle industry, who don’t have any need to be biased about what kind of wax is used in a candle: http://candles.org/elements-of-a-candle/wax/

CANDLE WAX FACTS

• All waxes are primarily hydrocarbons, whether the wax is of animal, vegetable, or petroleum origin. The chemical composition of all waxes used for candle-making is similar, and all candle waxes burn in the same manner.
•  Paraffin is the most commonly used candle wax today. Beeswax, soy wax, palm wax, gels, and synthesized waxes are also used in candle-making for the U.S. market, as are blends of waxes.
• No specific type of wax or wax blend is considered “best” for candle making. All candle waxes – when provided in high-quality format – have been shown to burn cleanly, safely and in the same manner.
• No candle wax has ever been shown to be toxic or harmful to human health.
• There is no such thing as a soot-free wax. All organic compounds when burned will emit some carbon (soot) due to incomplete combustion. Sooting is primarily a factor of wick length and flame disturbance.
• Reputable candle manufacturers use only high-quality waxes in their formulations.

My two cents on the "ecologically friendly" reason.  My qualifications to speak to this point is I graduated with an Ag Econ degree. Soybeans are grown, they use a lot of chemicals and fuel in farming.  All of which come from crude oil.  Additionally, soybeans are crushed and used for a lot of things, mainly food for live stock and directly in our food.  If  you divert that which is grown from being used as food it only means you are using more deforested land, more chemicals and more fuel to replace what could of been used as foodstuff.  So I'm not quite sure there is much of  an "ecology friendly" foot to stand on when you get down to the root of the matter.

We Saw the Light – So To Speak

We used to do pure soy candles, now we use a paraffin-soy wax blend, because it is the best for our customers and what we’ve learned works the best to meet some specific needs.

Best for Retail Environment – Faster Product Turn Around

Being that we are primarily a wholesale candle company the candles we make will spend the beginning of their life on a shelf in a retailer’s store.  Although it is our dream that these candles will spend a very short period of time here the reality is we don’t know.   What we’ve seen is that over time a pure soy wax candle tends to discolor, starts to crack and generally don’t look appealing to the end consumer.  Basically, pure soy doesn’t sell as fast.

Best for Wineries - Less Shelf Smell

Scented candles have fragrance oils added to them during the pouring stage.   A well made candle has this scent evenly distributed throughout the wax and candle.    The fragrance is captured in the wax as it cools/dries and should only be released again when the wax is heated.  We have found that a paraffin-soy blend wax holds the oils better than a pure soy candle, which over time will lose its scent, a type of evaporation called cold throw, while waiting on a shelf in a store.  For the latter reason a lot of candles made with pure soy over compensate with more scent oils causing the candle to overpower a store space just sitting on the shelf and evaporating.  The paraffin-soy blend provides a really important benefit for our winery customers who don’t want the tasting room air polluted.

Best for Customers – The Scent Throw

I’ve touched on this in earlier blog post.  Candles 
really should not have an overwhelming scent ever, but especially if they are not lit.  It is the process of heating the fragrance oils that release the scent.  The throw is the ability of the candle to cast its scent broadly.   We’ve found that a paraffin-soy blend works best for this creating a favorable experience for the end user.  We are told often this is why people seek out our candles as repeat purchases.   I’m sure this again is a function of the wax’s ability to hold the fragrance oils in suspension, and paraffin does way better at this than soy.

Don't Judge A Candle By Its Wax

Yes, this was long, but I hope you got to this point and recognize you should not judge our candles off misinformation and assumptions.  If we thought pure soy was better we'd be using it.  We are not in the business to cater to fades or gimmicks, we are in the business to help you make money and for people to have an enjoyable experience with our candles.

If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com.  We offer many scents, seasonal and regular.

Own A Business? Treat Your Customers Like a Lady

Do you own a business?  What is most important to your business?  I'd be surprised if "customers" weren't number one or near the top of your list.  No customers, no business.

Depending on your business there are certainly opportunities to thank your customers for being a customer when you do something for them: closing a sale, providing a service, delivering a product.  But what about acknowledging them randomly?  Do you ever do that?

You should treat your customers like a lady and thank them randomly, regardless if they are a lady or not.  Any woman will tell you getting flowers on their birthday, mother's day, or anniversary is nice, but never as nice as getting them some random time of the year.  Those are the times she remembers and is deeply touched by the gesture of a token gift.  Of course you better not forget the aforementioned occasions either.

Over the years we have worked with a lot of businesses to create a unique candle gift for the purpose of showing customer appreciation.  These are solutions that a customer will use and provide your company long term promotional exposure.  The benefit of a candle compared to say, a koozie, bobble head, golf balls, beach towel, or just about any other logo stamped item is that in order to use a candle you have to leave it out, and candles last a long time.  Also, I've touched on this in a previous blog, enjoyable smells create a positive subconscious association to your business.

So when should you give a gift?  To be truly random I'd say at least three months from the last transaction and every three months there after.  It's call "drip marketing".  Certainly send a thank you card or email right away, but three months out you want to jar the customer's memory.
Can't drip.  Okay, maybe you are not set up to remember to do something every three month.  Pick December.  There is a lot of gifts being exchanged then and a nice customer acknowledgement gift at this time fits the season.  You are most likely in the mind set of gifting and thinking of bringing joy to others at this time yourself, so adding your customer to the list to receive your joy is easy.

December is right around the corner.  Don't wait until after Thanksgiving to create that branded custom candle customer gift.  You need to start asking about it now.  Give us a call 404.213.0902 or email Stephanie@TyParkCandles.com to set up a consultation to create that one of a kind special candle gift.

If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com.  We offer many scents, seasonal and regular.

No One Recognizes My Husband. Don't Let That Be Your Wine's Fate

I'd like to be recognized, but the reality of it is, it doesn't happen very often.  The running joke around here is I'm Stephanie's husband.  Why?  Well because more often than not at most social gatherings I wind up getting introduced, or more aptly stated, re-introduced, and the reference is always, "OH, yea! Your Stephanie's husband!"   Later I'll grumble to my lovely, recognized wife, "Really, I've met that person easily a dozen times over the years.  What is the deal?"

"Your brand has to be focused on delivering an emotional image to your consumer"- See more at: SVB Wine Blog

I'm analytical, some call me anal, I prefer to think of myself as deep.  Regardless I'm prone to pull things apart to try to understand the pieces and how they fit together in an effort to understand the whole.  When it comes to not being recognized my assessment of the situation is that I just don't stand out. If a description of me were broadcast on the local news as a guy the police were looking for you'd never find me. Even if a picture of me were displayed briefly I'd still go unnoticed in public, except for those few in my small social group.  I just don't stand out.

Typical wine display.  How do I stand out in the crowd?
How will your wine be recognized? 

My wife, would quickly point out, "Honey, you are recognized by the people that know you.  You just don't know that many people and you don't get out as much as I do.  That's why people know me and not you."  Yea, says her.  The cute brown eyed, red head with a bubbly personality.

Stephanie is right (There ya go honey, it's in writing for all eternity) and this got me to thinking about brand recognition relative to wineries and wines since we work with a lot of wineries but not all yet.  Specifically how can a wine, as my wife would say, "get out and meet more people"?  Actually, pretty much the same as just about any individual, two main ways...One, get introduced by a friend, Two, put yourself in a different social circle.  TyPark Candles help wines maximize both these opportunities.

First, get introduce by your wine's current loyal customers, advocates, disciples, and cheerleaders.  Those are your wine club members, individuals that frequent your tasting room and winery events. So how do you leverage these current "friends" to provide an introduction.  Obviously, it could be simply the sharing of a glass or gifting a bottle of your wine.  Let's assume this is already being done and perhaps exhausted, and are both brief and fleeting.  You want more, so we suggest getting your label in front of your "friend's" friends with a TyPark recycled wine bottle candle.   Your wine bottle converted into a good looking, awesome smelling candle that can be purchased in your gift shop, or given as a sign up or member gratitude gift for your wine club members provides a way for your wine "friends" to display your label in their homes for all to see or gift to their friends, forever placing your label in their homes for more to see. (Like that old commercial, and they tell two friends and so on and so on).  Simple, easy, friendly introductions.

Wine Bottle Candle by +TyPark Candles
featuring G.D. Vajra Rosso

Second, getting your wine into different social circles.  TyPark Candles accomplishes this for you.  Since we sell candles wholesale to home decor and gift boutiques, and various other retail establishments, having your wine bottle in our rotation provides the opportunity to be displayed and sold in local and distant markets.  Now you are getting the exposure that benefits your wine the next time these individuals, from a new social circle, go buy wine.  They will recognize your wine.  Straight forward this is no different than any number of other companies slapping their logo on anything it will fit on.  The more you see it the greater the chance of being remembered.

Having a whole lot of friends might not be your thing, maybe you only need the few you have, but if you are in business you surely want a whole lot more customers.  Your label is the face that people need to remember when they encounter it in a crowd.  Not your name, not your email address or even your logo.  It is your wine's label.  Let TyPark Candles help you get your label out there so more people can see it.

If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com.  We offer many scents, seasonal and regular.

Selling Wine to Women: The Eyes Have It - A Smart Woman's Words Shared

TyPark wine bottle candle, featuring
Gateway Vinho Verde.  Clean, crisp, friendly
label that will sit on a kitchen counter
months

If you want to sell more bottles of your wine you need to get the target market to pick your bottle up.

I normally wouldn't dare just cut an paste someone else's blog, but this hits the nail on the head as to why wineries, and wine merchants need what TyPark Candles does.  We create BRANDING opportunities.  By converting a wine bottle into a candle we create an opportunity for your wine label to be seen by many people, there by imprinting that image on the consumer's brain.  So the next time they are confronted with a wall of wines, they will at least be familiar with your label and pick it up.

A few Quotes from Joy's JOY of Wine post:

• "women (who purchase up to 70% of all wine)"
• "With over 10,000 wine labels in the U.S, wine marketers know they have only a couple of seconds to grab the shopper’s attention and entice them to pick up that bottle"
• "Women purchase wine for the taste, but also for appearance."

Joy's JOY of Wine: Selling Wine to Women: The Eyes Have It: There are so many elements that play a part in selling wine: vintage, producer, varietal, wine region and price. And...

Wines Have A Nose, Candles Have A Smell

TyPark wine bottle candle featuring Domaine
La Garrigue's Vacqueyras.
Scent is Peach Sangria, crisp, light, summery

What do all men, women and children do when encountering an unlit candle?  They pick it up and smell it.  I've witnessed this time and time again. They expect it to smell like something other than just wax. Easily the most important aspect of a candle is the initial unlit scent.  If it doesn't smell it might as well be a light bulb because a candle without a scent is just a light.

Scent is a direct connection to memories and is considered to be the strongest memory trigger of all the senses.  When working with retailers I'm often asked what is your best smelling scent.  The best answer I can provide is what sells the best.  I can't even tell you why.  I can't even promise that you will agree the scent is nice.  I even have to suspend my opinion because, as a guy, I have a completely different smell palette and I know most candles are bought by women.  Everyone is unique in regard to what invokes a favorable memory.

Broad generalizations about men's and women's favorite scents for the most part should not be a surprise.  Women enjoy floral, herbs, spices, while guys lean towards foods, musky, woody, pipe/cigar scents.  I've encountered some women who prefer pumpkin pie over periwinkle, and men who like lavender over leather.  I attribute this to the power the smell has to stir up some found memory.  For the woman maybe its time spent in her granny's kitchen, and the guy the long, lost subject of his admiration.  Regardless, scent is a powerful motivator to buy the candle.

TyPark wine bottle candle featuring Riondo
filled with a Chardonnay scent.  The candle
doesn't need to match the label, but we can.

Don't fear the scented candle.  Although scent is the most important and "powerful" motivator it doesn't mean you want a candle that overwhelms a room when it is unlit.  This is something we've worked very hard to control through proper wax mixtures and essential oil ratios.  The candle is supposed to throw its scent when heated or lit, not sitting on your shelf.  We have to often dispel the myth, especially with winery tasting rooms, of an unlit candle taking over the smell of a room.  A myth created primarily by the candle company with same name as we southerns affectionately refer to our northern brothers.  Its not true.  A properly made candle, while unlit will not interfere or invade the nose of your customers or effect the wine tasting experience.

How are wine and candles connected?  Like candles, wine has a scent, called a bouquet or nose, and of the features or aspects of wine I'd say it was the most important, as it is hard to enjoy a glass of  stinky wine.  We agree that the most important thing about wine will always be the wine in the bottle.  But once that bottle is empty, what matters most is the memories that were created while enjoying the wine.  One way to keep that memory alive is to create the subconscious connection with a customer's existing favorable smell memory and your label or wine bottle.

TyPark wine bottle candles featuring La Crema
filled with Mediterranean Fig scent.

TyPark Candles excels at providing wineries the means to make this connection.  By expertly and with an artistic eye for perfection we convert your wine bottles into a candle that smells awesome.  Customer buy the candles because of the scent and desire to own a keepsake of their wine experience. These wine bottle candles, while burning, fill the air with scents that make your customer happy, all the while functioning like a small billboard burning your wine's label and image on their subconscious and fusing the favorable memories.

If you would like to offer Good Looking, Awesome Smelling and Great Selling candles to your customers please call us at 404.538.4907 or email David@TyParkCandles.com.  We offer many scents, seasonal and regular and a variety of jars and containers including recycled wine bottles.

Wine and Winery Branding

Wine bottle candle create by
TyPark Candles featuring
A to Z Wineworks

TyPark Candles works directly with wineries to create an unique branding opportunity by recycling the bottles from your tasting rooms.

Why is this brand development?  Brand develop is about “burning” your unique image on the minds of consumers.  When people buy a candle it is for two reasons, the scent and the appeal of the container.  Your label is the art that touches people in some unique manner.  

Wine bottle candle create by
TyPark Candles featuring
Rex Goliath Wines

Candles have the advantage over other logo branded items; shirts, cork screws, cozies, and such because they remain out on a counter, mantel or table to be seen for months or years, creating a long lasting billboard of your winery.   Think about it, when someone is in a wine store are they looking for logo or label?

Wine bottle candle by
TyPark Candles featuring
Six Hats

We offer wineries the opportunity to sell their wine bottle candles in their gift shops and to be included in our product offering for our retail store clients.

We’d like to work with you to help further share your wine and winery.

If you are a retailer interested in carrying TyPark Candles please contact us at 404.538.4907 or email David@typarkcandles.com.